Lockstep is a boutique executive search firm based in Los Angeles, CA and Austin, TX. Their main areas of focus are: Accounting & Finance, Analytics, Strategy and Operations with the majority of those searches at the Manager level and up to the C-Suite
Lockstep was beginning to blossom as a company, but they felt that their branding wasn’t saying much about who they were or wanted to be. After several rounds of discovery, we settled on a mark and typeface. The goal was to design a logo with a feeling of modern, mature confidence that set them apart from the grey-haired traditional firms in their field, without losing credibility.