Gum Tree

About the Project

Gum Tree is a boutique with 2 locations in Hermosa Beach and Manhattan Beach. They specialize is one-of-a-kind interior decor and gifts – in addition to running a cafe at the Hermosa Beach location.

Amidst COVID shutdowns, Lori (the owner) had to take her business online in a very big way for what turned out to be a a much longer time than she imagined, and through the Holidays. Every time of year that normally saw their most foot traffic came and went with very little to show for it – had it not been for us building out her 360 ecommerce capabilities.

We optimized her email design and strategy, along with a site refresh, and paid marketing effort. Now Gum Tree is focused on building their business to reach far beyond the South Bay of Los Angeles, and they are thriving at a time when a lot of small businesses are sadly having to shut down.

Please visit the site at for the full experience.


Web Design, Shopify Development, Email Strategy, Ongoing

Holiday Gift Guide 2020

It’s always a challenge to direct people to where you want them to go, so they can find exactly what they’re looking for, make their purchase and move on. That’s why we put together this Holiday Gift Guide for the holiday shopping season.

Between Gum Tree’s ecommerce performance and the compliments they received, we consider it a job well done.