I recently got to work with the Manhattan Beach Chamber of Commerce on a project they sponsor called the Young Entrepreneurship Academy or YEA’s for short. They work with young high schoolers to foster what might be the kids’ earliest ideas for starting their own businesses. The kids are first paired up with advisors to help them work out the economics of their idea, followed by getting matched up with local designers and developers to help their presentations take shape in web form. It’s a really progressive idea and one that should be embraced by as any parents as possible, seeing as their cubicle dreams are the fodder for carpel tunnel and bad posture.
One of the two kids I got to work with was Hannah, who had a great idea to make custom iron-on patches that kids could buy to decorate their backpacks with a bit more sophistication than runny sharpie ink could provide.
I helped her create branding for her company, BackPatch, and made a couple patch designs to encapsulate the pride, traditions and perceptions of the two rivaling towns that make up her High School – Hermosa Beach & Manhattan Beach.